Fractional revenue leader · AI revenue team in 90 days
Hit the number you're fighting for.
I find where your number is lost, from your own data, then install an AI revenue team your people actually use. Three months, fixed price, and it's all yours.
- 14 years carrying a quota
- AI in revenue at 5 companies since 2022
- No retainer
For owner-led companies whose sales team keeps falling short of the number.
Where the number gets lost
Three ways a good sales team falls short.
Your reps are waiting on leads.
Two or three people carry the month and the rest wait for something to come in. You hired the team. Now it needs feeding, every week.
Revenue's been flat for a while.
The team sells, but the number stopped moving. Either deals don't close or clients don't buy more. The next hire won't fix it.
You're still in every loop.
Price, discount, which account to chase: it all comes back to your desk. The one person who should be thinking about growth is approving quotes.
What changed
The old fix was more people.
More reps, a manager, an agency. Every one adds fixed cost and one more person who depends on you. AI agents now let the team you already have produce like a bigger one, but only when someone who's run a sales team wires them into how you actually sell.
- HireMonths to find and ramp, fixed cost, and it still runs through you.
- ConsultancyYou pay for their structure and get a plan.
- AI agencyBuilds what you ask for. Hasn't run a sales team.
- Fractional CROSenior help on a retainer. It leaves when they leave.
- Keep goingThe number keeps slipping, and nothing survives the person who set it up.
How it works
Three months. Three steps.
I start with the number, not the tool. Agencies build what they're asked. I've run the team, so I first find what should be built.
Diagnosis from your data
Who buys, who renews, who goes quiet, where deals stall. One definition per number, and where data gets lost between your tools. Nobody's data is clean; that's where I start.
The first agent, live
Agents built for your bottleneck, running inside the Claude, ChatGPT or Slack your team already uses. They work by conversation. Nobody learns a new platform.
Your team runs it
Hands-on sessions with your team, leadership trained to change and reuse the agents, and the number measured at the start and at day 90. Then it's yours.
What I've done before
Results from teams I ran and agents I built.
Ginga is new. These are my own results, from the roles I held.
When I ran sales, we grew 23% a year for three years and doubled the product categories each client bought. An AI pricing tool took the CEO and CFO out of every price approval; 17 reps used it in live negotiations.
Sales Director
I built an AI outbound voice agent that tripled call-to-meeting conversion, and an account planning agent that cut a week of work to under an hour.
Qualified pipeline in four months, from an agent that scored the CEO's network every day.
Fractional Head of Sales & GTM
Pipeline in one quarter from demand generation, with the show-up rate on paid demos going from 27% to 49%.
Director of GTM
Few people in the market can combine 15 years of hands-on experience hitting targets with the tactical depth regarding AI tools.Victor, founder of Kallfi
Who you'd work with
I'm Rica. I've carried the number.
For 14 years I've had a quota. I built the commercial operating system for a 17-rep sales force at a family-owned distributor in Brazil, then spent the last few years inside AI-first companies in North America, building the agents myself.
That's the combination I bring: I know how a sales team actually works, and I can build what it needs. I do the work myself. No senior who sells and juniors who deliver. That's why I take about three clients at a time.
The offer
The 90-Day AI Revenue Team.
One fixed project, three months, done by me. Paid in three monthly parts.
- Diagnosis from your own data: ICP, who churns, renews and buys more, where deals stall.
- Agents for your bottleneck, inside the tools your team already uses.
- Training for your team and leadership to run, change and reuse them.
- Your number, named before we start and measured at day 90.
- It stays yours. No retainer. Agent updates are free.
Special launch offer for my first three clients. I'll walk you through the price on the call.
Day-30 guarantee
The first agent is live and in use by day 30.
If it isn't, your second payment waits until it is, and I keep working at no extra cost.
Questions owners ask
Before you book.
My team won't use it.
The agents live in the tools they already use, Claude, ChatGPT or Slack, and work by conversation. No new platform. I train leadership to run them. At the distributor, 17 reps used the pricing tool in live negotiations.
We tried AI and it didn't work.
Most AI projects start with the tool. I start with the number. An agency builds what you ask for. I've run the team, so I first find what should be built, from your data, and only then build it.
Our data is a mess.
That's where I start. The first two weeks are a data and strategy review: one definition per number, and where data gets lost between your tools. Nobody's data is clean.
Isn't an agency cheaper?
Cheaper to start, then a retainer forever. Here it's a fixed price, the agents stay yours, and updates are free because I run the same agents every day.
Is it just you?
Yes, and that's the point. I do the work myself, which is why I take about three clients at a time.
What happens after 90 days?
It keeps running, and it's yours. No retainer. If you want, there's an optional monthly check-in, and the first month is free.
How much time do you need from me?
About one hour a week, plus the kickoff and the day-90 review. I also need access to the tools and data in scope during week one, and one person on your side who'll own the agents after I leave.
What's the number you're fighting for this year?
30 minutes. I'll ask what you sell, who you sell to, where the number is today and where you think it's getting lost. At the end I'll tell you honestly whether I can help.
Book a 30-minute call